The move is another step in the right direction for Mattel, which is making an effort to be more inclusive.

By Faith Brar
Updated: November 28, 2017

The past couple years, Mattel, the maker of Barbie, has been stepping up its body-positivity game in an effort to make the iconic doll more size-inclusive. But now, Barbie is taking another important social stand: supporting LGBTQ+ rights.

Just last week, the brand's official Instagram account shared a picture of Barbie sitting with a doll-friend representing style blogger Aimee Song. Both are wearing t-shirts that read "love wins" in rainbow-colored letters.

According to the caption, the shirts were inspired by Song, who released similar shirts during Pride Month, donating half of the proceeds to The Trevor Project, a nonprofit that aims to prevent suicide amongst LGBTQ+ youth.

Song's idea grabbed Mattel's attention, who decided to create a doll that looked just like her because she was definitely someone Barbie would want to hang with IRL.

While having Barbies wear "love wins" shirts might seem like a small step in the grand scheme of things, several people thought it was pretty incredible to see such a major brand with a long-standing history support LGBTQ+ rights in such a bold way.

"My girlfriend's daughter and this proud stepmom are both OBSESSED with Barbie-thank you for showing us how to win with love and acceptance," one person commented on the photo.

"I grew up playing with Barbie dolls and as a member of the LGBT+ community my heart is full with this amazing step toward equality in the media," said another. "The next step for Barbie is to expand its available skin tones and hair types! Let's make sure every girl and boy and can get a Barbie doll that represents them!"

Speaking of which, Mattel recently launched its Sheroes collection that includes dolls modeled after real people who are "female heroes ... breaking boundaries and expanding possibilities for women everywhere." Some of the recent dolls include Olympic fencer Ibtihaj Muhammad, model Ashley Graham and professional ballerina Misty Copeland. So it goes without saying that the brand is making an effort to inspire young girls to be their most authentic selves and dream big.

While most of these "real women" dolls are one of a kind so you can't purchase them, the mere fact that they exist is hope that more uniquely "you" Barbies are set to come.



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