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Eating Disorder Awareness Campaign Shows Beauty Isn't About Size

Feeling beautiful in your own skin is a challenge for many women, especially in a society that is more focused on pointing out supposed "flaws" rather than all the wonderful things that make you, well, you. This scrutiny can be especially difficult if you're among the 30 million American women who are struggling with an eating disorder. (Related: What It Feels Like to Have Exercise Bulimia

But helping eating disorder sufferers recognize their true beauty and embrace their powerful, gorgeous bodies is an important step to recovery. This was the inspiration behind the #whatmakesmebeautiful campaign, an eating disorder awareness campaign started by Project HEAL, a non-profit group that raises money for eating disorder treatment.

The stunning photos, shot by the famous fashion photographer Arthur Belebeau, show eating disorder survivors alongside their responses to what makes them personally feel beautiful. Their answers are as unique as the women themselves, ranging from poignant to powerful to funny.

Jenny shows her beauty comes from within: "What makes me beautiful is my ability to find the good in everybody... and my sweet dance moves," she says.


A photo posted by Project HEAL (@projectheal) on

Kellie shares her power color, inside and out: "What makes me beautiful is a kind heart and a red lip."


A photo posted by Project HEAL (@projectheal) on

Mary Alice promotes sisterhood: "What makes me beautiful is my life's work making other women feel beautiful."


A photo posted by Project HEAL (@projectheal) on

The campaign is the brainchild of Liana Rosenman and Kristina Saffran who became friends after meeting in treatment for anorexia nervosa when they were just teens. "Recovery is possible. When people who suffer from an eating disorder are able to receive comprehensive treatment, they CAN regain a healthy relationship with food and live full and happy lives," they say on the Project HEAL site

We couldn't agree more!

#Whatmakesmebeautiful will run as part of this year's National Eating Disorder Awareness Week, February 21 - 27. For more information on how you can support eating disorder treatment or resources for getting help yourself, check out Project HEAL or the National Eating Disorder Association.


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