9 Indigenous-Owned Wellness Brands That Take Holistic Living to a Whole New Level

Whether you're in the market for natural teas or calming tinctures, these Native-owned wellness brands are bound to have just what you need and then some.

Photo: Courtesy

Indigenous people across the U.S. and globally are by no means strangers to honing in on wellness, including the mind, body, and spirit. In fact, many tribes have a tradition of wellness and healing that's passed down from generation to generation, according to Native-focused health resource We R Native. And within many Indigenous cultures, the concept of health goes beyond the absence of disease; it's often about maintaining a balance of all parts of life, including physical, mental, emotional, and spiritual well-being along with respect for the environment, research shows.

Despite this long-held appreciation for holistic health, Indigenous people have often been overlooked in the wellness community — all while they're the ones to thank for popular practices such as smudging. But burning sage for purification is just one example of the incredible influence Natives have had on the overwhelmingly white world of wellness. And it's long been time for them to receive the spotlight and support they rightfully deserve.

One way you can do just that? By being a conscientious consumer — and not just during the month of November (which, BTW, is Native American Heritage Month), but all year long. Whether you want to supercharge your self-care routine, expand your fitness know-how, or try some super fresh food, these Native-owned businesses have just what you need.

Native American Tea Company

Courtesy of Native American Tea Company

Founded in 1987 by a family of Turtle Mountain Chippewa, Native American Tea Company offers herbal tea blends that boast all-natural ingredients. Take, for example, the company's Good Medicine wellness tea (Buy It, $5, nativeamericantea.com), which is infused with spearmint, wood betony, and eucalyptus to deliver a minty flavor that purportedly helps decongest even the stuffiest of noses. Struggling to score some shut-eye? With its mixture of peppermint, valerian root, and chamomile, Teepee Dreams (Buy It, $5, nativeamericantea.com) might be just what you need for a night's worth of zzzs.

Well for Culture

Courtesy of Well for Culture

Founded by journalist Chelsey Luger and photographer Thosh Collins in 2014, Well for Culture is a grassroots initiative that aims to reclaim and revitalize Indigenous health and wellness. The brand provides an array of free content on its website, including workout videos and tutorials, educational resources on topics such as ancestral eating, and contemporary Indigenous recipes. But that's not all: The founding duo also produces a podcast (aptly named Well for Culture) and provides in-person presentations — both of which, along with its aforementioned digital offerings, touch upon the Seven Circles of Wellness. Developed by Thosh and Luger, the Seven Circles of Wellness is essentially a model for holistic health that's centered on traditional Indigenous practices.

Morning Light Kombucha

Courtesy of Morning Light Kombucha

By now you've likely heard all about the potential benefits of kombucha, such as how the fermented bevvie is packed with probiotics that can promote a healthy gut. And if anyone knows this, it's Melinda Williamson who, after receiving an autoimmune disease diagnosis, started following a diet rich in fermented foods to improve her gut and, in turn, reduce flare-ups and control her condition. So, when a friend shared a scoby (symbiotic culture of bacteria and yeast used for fermentation) with her, Williamson started making her own kombucha, only to start her very own 'booch brand a few years later. Today, Morning Light Kombucha sells four different flavors, including Beet Ginger Lime, Strawberry Basil, Ginger Limeade, and Blackberry Lemongrass (Buy It, $40 for 12-can variety pack, morninglightkombucha.com) — all of which feature ethically-sourced ingredients from local farmers in the brand's home base of Kansas.


Courtesy of Sequoia

If lighting a candle is your idea of self-care, then look no further than Sequoia, an Indigenous- and woman-owned brand. With bestsellers such as the Skywoman Candle (Buy It, $28, sequoiasoaps.com), which is infused with plumeria flowers and citrus, and the Three Sisters Candle (Buy It, $28, sequoiasoaps.com), which has notes of pumpkin and cinnamon, you'll instantly make any room in your home feel like an oasis. Can't pick just one? Shop the brand's candle gift set to get a whiff of all of the fragrances the company has in rotation. And while you're at it, don't forget to check out Sequoia's bath products, lotions, lip balms, and more.

Tanka Bar

Courtesy of Tanka

Fuel your body with protein by snacking on Tanka Bars from Native American Natural Foods. Featuring bison as the main ingredient, these on-the-go eats are equal parts savory (see: meat) and sweet (thanks to cranberries). Not only are they 100 percent natural, but all varieties — which range in flavor from slow-smoked (Buy It, $20 for six, amazon.com) to apple orange peel (Buy It, $36 for 12, amazon.com) — are also gluten-, dairy-, nut-free. And through a partnership with Tanka Fund, the brand helps Native American ranchers establish new buffalo ranches and sustain existing ones.

Eighth Generation

Courtesy of Eight Generation

Whether it's the middle of winter or a chilly summer day, there's no better way to stay warm than wrapping yourself up in a blanket, especially when the cozy creation comes from Eighth Generation. Known for its selection of wool and cotton blankets (Buy It, $92, eighthgeneration.com), the Seattle-based brand was founded in 2008 by Louie Gong and is owned by the entire (!!) Snoqualmie Tribe. In addition to its unique throws, the company's offerings also include notebooks (Buy It, $24, eighthgeneration.com) for those who swear by the calming power of journaling (which science says is legit, BTW) and ultra-plush towels (Buy It, $49, eighthgeneration.com) for drying off after an a.m. cardio session of swimming laps. Because many "Native-inspired" products on the market undermine the real work of Indigenous people, Gong launched the Inspired Natives Project in 2014 to bring forth the work of artists and to educate on the importance of buying goods that are Native-made (such as those sold by Eighth Generation).

Séka Hills

Courtesy of Seka Hills

From high-quality olive oil (Buy It, $29, shop.sekahills.com) and elderberry balsamic vinegar (Buy It, $13, shop.sekahills.com) to creamy almond butter (Buy It, $15, shop.sekahills.com) and wildflower honey (Buy It, $11, shop.sekahills.com), Séka Hills' products are exactly what your pantry's been missing. Based in California, the brand is not only dedicated to sharing the flavors of the Yocha Dehe Wintun Nation, but it's also committed to teaching the next generations how to care for their land, which consists of 16 different crops and over 22,000 acres.

Trickster Company

Courtesy of Trickster Company

Since its inception as a sporting goods shop, the sibling-founded brand Trickster Company has continued to bring Northwest Coast art and Native culture to light with its extensive offerings spanning categories from skateboards to stationery. Their athleisure section, in particular, is one to keep in mind. In their shop, you can find stretchy yet supportive crop tops (Buy It, $33, trickstercompany.com) and bras, along with high-waist leggings that feature vivid prints and patterns (Buy It, $75, trickstercompany.com). (Love a good pair of patterned leggings? Then you have to check out the ones from these Latinx-owned wellness brands.)

Native Botanicals

Courtesy of Native Botanicals

Refresh and clear the energy in your space for all-around positive vibes with Native Botanicals' medicinal mist, Liquid Smudge (Buy It, $21, realnativebotanicals.com). This original mist works like traditional smudging — a process that involves burning herbs — minus the smoke. It's infused with peji hota or white sage, which, according to the brand, can purify your space and cleanse the mind, body, and spirit. Founded by an Oglala Lakota family from South Dakota, the brand's mission is to combine Native American healing with modern medicine through its use of plants. Along with their mists, you can also find pain-relieving salves (Buy It, $22, realnativebotanicals.com) as well as tinctures made with herbs, such as those that are believed to calm digestive distress (Buy It, $25, realnativebotanicals.com). And proceeds from their shop help fund re-planting projects so that the Native people in their community can continue to have access to these healing plants and herbs.

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