Instagram Launches #HereForYou Campaign to Honor Mental Health Awareness
The platform wants you to know you're not alone.
In case you missed it, May is Mental Health Awareness Month. To honor the cause, Instagram launched their #HereForYou campaign today in an attempt to break down the stigma that surrounds discussing mental health issues and to let others know that they're not alone. (Related: Facebook and Twitter Are Rolling Out New Features to Protect Your Mental Health.)
"People come to Instagram to tell their stories in a visual-and through an image, they're able to communicate how they're feeling, what they're doing," Instagram's Chief Operating Officer Marne Levine recently told ABC News. "So what we decided to do is to create a video campaign highlighting these communities of support that exist in Instagram."
The campaign includes a documentary-style video that features three different Instagram community members who've all dealt with different mental health issues-from depression to eating disorders. The first person highlighted is 18-year-old Sacha Justine Cuddy from Britain who's using the platform to document and share her personal story as she recovers from anorexia.
Next up, is Luke Amber, who founded Andy's Man Club after his brother-in-law, Andy committed suicide. His group focuses on removing the stigma for men to talk about mental health and aims to half the rate of male suicide by 2021.
And finally, there's Elyse Fox, who founded the Sad Girls Club after fighting her own battle with depression. The Brooklyn-based organization inspires millennials to have more conversations about mental health and urges them to share their mental health journeys to get the resources they need.
Even if you don't personally have a mental illness, there's a high chance you know someone who does. According to the National Alliance on Mental Illness (NAMI), one in five adults will experience mental illness in any given year. To put that into perspective, that's 43.8 million people or about 18.5 percent of the total U.S. population. But despite the shocking numbers, people are still hesitant to talk about these issues, which prevents them from getting the treatment they may need.
Even though we've got a long way to go before everyone feels comfortable talking about mental health, starting campaigns like #HereForYou is a giant step in the right direction.
Watch Sacha, Luke and Elyse share why they want to be mental health advocates in the video below.