"It's funny how you can be 0.5 or 1 cm 'too big' but never 1-6 cm 'too small'."

By Faith Brar
Updated: May 19, 2017

While body positive activists like Ashley Graham and Iskra Lawrence are trying to make fashion more inclusive, model Ulrikke Hoyer's heartbreaking Facebook post shows we still have long way to go.

Earlier this week, the Danish model took to social media to reveal how she got fired from a Louis Vuitton show in Kyoto, Japan, because her body was too "bloated" for the runway. The casting agent for the show reportedly told Hoyer's agent that she needed to be drinking nothing but water for the next 24 hours even though Hoyer is an American size 2/4. The following night, Hoyer was told she was fired from the show and had to make the 23-hour journey back home.


"What should have been a truly amazing and unique experience ended up being a very humiliating experience," Hoyer wrote on Facebook.

While she didn't entirely blame Louis Vuitton's creative director for the incident, Hoyer made a larger point about how restrictive the fashion industry is when it comes to body size. (Related: How This Model Went from Eating 500 Calories a Day To Becoming a Body Positive Influencer)

"I am aware that I'm a product, I can separate that but I have seen way too many girls who are sooo skinny that I don't even understand how they even walk or talk," wrote Hoyer. "It's so obvious that these girls are in desperate need of help. It's funny how you can be 0.5 or 1 cm 'too big' but never 1-6 cm 'too small'."

"I am glad I am a 20 and not a 15 years old girl, who is new to this and unsure about herself, because I have no doubt that I would then have ended up very sick and scarred long into my adult life," she wrote.

The body positive movement has been a huge call to action when it comes to paving the way to a healthier runway. Not to mention, countries like Spain, Italy, and France have passed laws banning excessively skinny models from the catwalk. That said, Hoyer's experience is proof that there's still a need for all members of the fashion community to tackle the body image and health issues that the industry currently encourages.



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