You’ve probably seen it: Your favorite blogger posts side-by-side images where the first is an average-looking shot of them on a cloudy day or in a dimly lit cafe and the second is the same image, but whoa, it somehow looks 1,000 times better. The colors are more vibrant, the light is shining in just the right way, and the person in the photo looks like a supermodel. The caption? “Check out my Lightroom Presets!”
If you’re scratching your head wondering what the heck a Lightroom Preset is, here's the scoop: It’s a predetermined position for all, or some, of the photo editing sliders in the Adobe Lightroom app. Basically, it’s a high-tech filter you can buy online and download into the app to apply to your own photos. You can buy Presets on Etsy, from various photography websites, and you guessed it, from influencers themselves. (Related: Millennials Who Use More Social Media Sites Have Higher Depression, Anxiety)
Lightroom itself is an advanced editing app used by professional photographers. It not only makes images look seamlessly more beautiful, but it can also manipulate them without a trace. With the right Preset, Lightroom can turn a green summer day into an orange fall afternoon and a blue daytime sky into a pink horizon at sunrise. Not to mention it can change the color of your skin, eyes, lips, and more. (Related: This Fitness Blogger Just Proved How Easy It Is To Edit Your Butt In Bikini Photos)
You’re used to seeing heavily edited photos in advertisements. No one's blind to the fact that many models have had their teeth whitened and their skin airbrushed by a photo editor. But what happens when you start seeing that same level of editing on your Instagram feeds day after day? When people you consider your peers stop posting photos of their real lives and start posting photos of their fantasy lives?
“When you look at advertisements, you have your antenna up to the fact that these are probably doctored,” Mark Leary, Ph.D., professor of psychology and neuroscience at Duke University, tells Health. “It’s less clear if you just see a photo of a random person you don’t know on social media.” (Related: This Influencer Just Showed How Different Reality and Social Media Are—by Pulling Down Her Pants)
In other words, do people even think of the possibility that a photo has been edited when it’s someone they consider to be just another average person, not a model or actor? Professional editing tools are becoming more and more accessible, to the point where you can use them if you have little to no photography experience. But your antenna isn’t tuned into that nearly as much as they are when it comes to ads, says Leary, which doesn’t bode well for body image.
“If you think about it from the standpoint of how you evaluate yourself in general, it’s always in comparison with other people because there’s no objective standard. There’s no objective standard for attractiveness, for morality, intelligence, or anything else,” says Leary. “The only way you know what we’re like is by comparing yourself to what other people are like.” (Related: Iskra Lawrence Shares Retouched Photos That Look Nothing Like Her)
That means when you see a photo of a blogger and wonder why your teeth aren’t that white or why your eyes aren’t that blue, you could actually be comparing yourself to attributes that are completely fabricated. Their teeth aren’t that white and their eyes aren’t that blue, either. That “beauty” is the product of a Preset.
Influencer Brianne Conley Kordenbrock (@briconley) recently noticed Presets becoming more and more popular among people who have Instagram accounts similar to hers, so she thought she might as well get on board. She dropped about $100 on a bundle of Presets that she thought would give her photos that warm, rosy glow everyone else’s seemed to have. (Related: This Influencer Is Spreading a Powerful Message by Shamelessly Showing Off Her Cellulite)
Excited to give them a go, she applied one of the Presets to an interior decor photo she had just shot. But it didn’t turn out how she had hoped. “I didn’t even feel like it was my house anymore,” Kordenbrock tells Health. “I was like, my goodness, this doesn’t even look like my home.”
Feeling uneasy about the whole thing after she posted the photo, she did a poll in her Instagram story asking her followers if they even liked Presets. “The response was pretty overwhelming,” she says. “I would say about 98 percent of people said they did not like Presets…I wish I would have known that before I spent $100.”
Of course, there are different levels of editing. Some Presets distort reality more than others. And the argument can also be made that cameras don’t always pick up exactly what you’re seeing anyway. Don’t get us wrong, if the oranges in that sunset looked way more vibrant in person than they did in the photo, there’s no harm in boosting the saturation a bit. It’s when you start to alter reality that you run into trouble.
For many influencers, photo editing is a part of their business model. Their account is how they make money, and to earn a living, their photos need to hold their own. There’s nothing wrong with that. But there is a fine line between editing and altering, and it seems like more people are crossing it. (Related: This Photo Retouching Pledge Is a Much-Needed Code of Editing Ethics)
To be clear: The influencers who posted the photos here deserve some props for showing both the before and after versions of their photos edited with Lightroom Presets. Bringing attention to how heavily edited photos like these can be is half the battle. We chose to feature their photos because they're helping users see the truth behind the Preset, not because we want to shame them for using one.
The effect Presets can have on you might not be new, but they are enhancing the issue. Leary reminds you that “people trying to embellish their public image beyond reality isn’t a new phenomenon…It’s an interesting parallel to, let’s say, women’s use of makeup.” Everyone uses makeup differently, and some use it in a way that makes them look completely different than they do au natural. We’re constantly exposed to false portrayals of reality, leading us to unknowingly compare ourselves to the unattainable, setting ourselves up for failure. (Related: This Influencer Posed in Her Bra and Leggings to Prove That Social Media Doesn't Tell the Whole Story)
A 2017 study published in the American Journal of Preventive Medicine found the more time you spend on social media, the more likely you are to feel lonely. One of the researchers’ theories as to why: “Exposure to highly idealized representations of peers' lives on social media sites may elicit feelings of envy and the distorted belief that others lead happier and more successful lives."
Presets can contribute to that distorted belief, and being aware of their ability to deceive is step one when it comes to combating the issue. Like Leary said, you already have your antenna up when you look at advertisements. It’s time to put them up when scrolling through Instagram as well.
This story was originally published on Health.com by Samantha Lauriello.