Photoshopped Ads In France Will Now Feature Warning Labels Like Cigarettes
All images edited to make models look thinner will now need to have a disclaimer.
In case you ever had any doubt that photoshopping is rampant and real, edited images in France will now include a warning label per a new law.
According to the new regulation, any image that's been digitally retouched to make the model appear skinnier will now carry the warning "photographie retouchée," which translates to "edited photograph," reports the BBC.
"Exposing young people to normative and unrealistic images of bodies leads to a sense of self-depreciation and poor self-esteem that can impact health-related behavior," health minister Marisol Touraine told the BBC.
The newly required disclaimers are much like the health warnings plastered all over cigarette cartons. According to the officials behind the change, the hope is that calling out and discouraging the retouching of models to make them look thinner will help reduce the prevalence of eating disorders. Violating the new rule will cost companies up to $44,000 or 30 percent of what it cost to create the ad.
This isn't France's first move toward making unhealthy images a public health issue. The country also banned agencies and fashion houses from employing underweight fashion models. Together, the two measures show that health officials are taking images that perpetuate unrealistic bodies and standards of beauty very seriously.