Sierra Nielsen wants you to stop buying into weight-loss trends that are based on lies.

By Faith Brar
April 26, 2019
Credit: Instagram/@sierranielson

If you've scrolled through Instagram and found an influencer (or 10) posting ads for one of their favorite "slimming" tea drinks or "lose-weight-fast" programs, you're not alone. Despite there being no published research to show that these products and programs are actually safe, let alone effective, many people continue to buy into the facade. (Remember that one woman whose New Year's resolution detox sent her to the hospital?)

TBH, it's hard not to, considering all the promising before-and-after photos and sponsored posts claiming these fads are the "shortcut" you've been searching for.

But fitness influencer Sierra Nielsen is here to set the record straight. In a compelling Instagram post, the health coach shared a mock caption and side-by-side photo to show how easy it is to fool people into falling for these marketing ploys.

"OMG YOU GUYS! Took a lot of hard work, detox teas & waist training but I lost 10 POUNDS in 1 WEEK," Nielsen wrote alongside a before-and-after photo flaunting her supposed weight loss.

Nielsen then revealed that the photo is nothing but a "big fat ugly photoshopped LIE!"

She continued by warning people about similar photos, headlines, and posts that reel you in with promises of losing weight fast. Even her own followers send her messages asking how to lose 10 pounds in one week, she wrote. But in reality, doing that in a healthy way is damn near impossible, she explained. (Related: Jameela Jamil Is Dragging Celebs for Promoting Unhealthy Weight-Loss Products)

"First off, you are so much more than a number on a scale," Nielsen wrote. "Secondly, it doesn’t work like that. Do you even realize what that means? That means you would need to burn an additional 35,000 calories in ONE WEEK (1 pound = 3500 calories)! So, please stop believing all the BS marketing ploys out there." (Find out what all those fad diets are actually doing to your health.)

Too often, these side-by-side "weight-loss" photos are really just showing people who are "clearly bloated (or pushing their belly out) and two seconds later taking a photo flexing," she wrote. They're simply trying to convince you that you're seeing the magical, one-week "progress" from whatever program or product they're promoting.

The bottom line? There's no "quick fix" when it comes to losing weight—and Nielsen's post is a reminder that the best route to better health and sustainable weight loss is through the improvement of your lifestyle as a whole. That's it. (See: The 10 Rules of Weight Loss That Lasts)

"Here's the truth," she wrote. "If you want healthy fat loss, aim for one to two pounds a week (obv varies for different bodies). Move your body every day, NOURISH it with healthy foods, get in your sleep, know that change takes TIME, show yourself some compassion for where you are in your journey and give those ads a big F*CK you for lying to you."


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