Under Armour Celebrates Female Athletes In a Powerful New Campaign
The brand features five female athletes who've completely changed the world of sports.
We still have a long way to go when it comes to equal treatment of male and female athletes. Case in point: That time when John McEnroe suggested that Serena Williams would be the 700th best player in the world if male players were included, and the fight for equal pay.
"Unlike Any" is a movement that focuses on five female athletes who defied stereotypes and proved that female athletes are just as badass as the guys, if not more. The brand turned to several notable poets, like Dominique Christina and Saul Williams, to bring their stories to life. Take a look:
"Each of our athletes in this campaign have shattered expectations and challenged the status quo on their respective playing fields," Adrienne Lofton, SVP of global brand management said in a press release. "For 'Unlike Any,' we set out to celebrate and elevate our athletes to where they belong-above gender roles, above labels, and above convention."
One of the women featured in the campaign is Misty Copeland, professional ballerina and the first female African-American principal dancer at New York City's American Ballet Theater. "[It's] a celebration of the inner strength that lives in every single person," she said of the campaign. "It's a reminder for every woman out there who feels less than because of unnecessary comparisons, that they are strong, unique and truly Unlike Any." (Related: Misty Copeland Gets Real About Body Image Struggles In New Documentary)
You'll also see distance runner Alison Désir, world champion sprinter Natasha Hastings, and two of Under Armour's newest athletes: professional stunt woman Jessie Graff (check out her insane upper-body workout), and Chinese taekwondo champion Zoe Zhang.