A sobering, 360-degree account of what could happen when you have a few too many.

By Lauren Mazzo
Updated: April 24, 2018

Warning: Videos seen here are graphic and may not be suitable for all viewers, especially those who have experienced trauma related to alcohol abuse or sexual assault.

Feeling the spring fever? You may be ready to pop a bottle of rosé and celebrate the warmer temps with a drink (okay, probably two)-especially because Cinco de Mayo and Memorial Day (two of the biggest drinking days in the country) are coming up. But before you do, it's time to get brutally honest about binge drinking.

While it's fun to joke about popping bottles, Netflixing and chillin' by yourself with a bottle of wine, or making the most of an all-you-can-drink boozy brunch, the reality is that binge drinking is dangerous-for your body, brain, and all the other potential risks that pop up while you're under the influence. (See: Signs Your Drinking Too Much Alcohol)

To highlight this, Diageo, a global leader in alcoholic beverages, released a series of virtual reality (VR) videos that follow four different people attending the same party in a first-person perspective throughout a night of excessive drinking. The idea: to create an immersive and sobering experience that reminds you what could happen if you (and those around you) drink irresponsibly.

FYI, binge drinking is defined as five or more drinks for men and four or more drinks for women on a single occasion, and it's a lot more common than you might think. One in six US adults binge-drink about four times a month, consuming about seven drinks per binge, according to the Centers for Disease Control and Prevention.

Not only is binge drinking pretty freaking bad for your brain and body in the long run (it increases the risk of high blood pressure, cancer, type 2 diabetes, liver disease, and more), but it's also associated with a range of immediate situational risks-such as loss of inhibitions, confused or abnormal thinking, and poor decision-making. The VR videos aim to show you how those seemingly small risks can spiral a "normal" night of drinking into an out-of-control-or straight-up dangerous-situation.

This isn't the first time Diageo has gotten real with the realities of drinking. In 2016, the company released a first-of-its-kind 360-degree film experience that placed consumers in the front seat of a fatal drunk driving crash to shed light on the effects of drunk driving. They surveyed people after watching the film and found that 73 percent of viewers said they were more likely to stop other people from drinking and driving and 75 percent said they would prevent drinking and driving by planning ahead with a designated driver as a result of the experience.

To watch the latest binge-drinking VR videos, you can head to Diageo's Decisions: Party's Over YouTube playlist, watch on a desktop or device (like a VR headset) in the Jaunt App, or go to the on the Jaunt website to view the non-interactive version in 360. For more information on how to drink safely, head to DrinkIQ.com.

Advertisement


Comments

Be the first to comment!