OkCupid Partners with Planned Parenthood to Help You Meet Someone Who Shares Your Values
The perfect match.
Trying to find your soulmate using a dating app can be tricky. The last thing you want is to be wasting your time (and money) on someone who doesn't share the same values as you. It's easy to find yourself in such sticky situations-especially given the current political climate. (Need advice on meeting someone on the internet? Check out these seven tips for online dating.)
To make matters easier, popular dating site OkCupid will start letting you know whether or not your matches support Planned Parenthood. Starting September 13, users will be asked a simple question that they're required to answer: "Should the government defund Planned Parenthood?" If their answer is "No," a badge that reads "#IStandWithPP" will appear on their profile.
Defunding Planned Parenthood would have a huge impact on women's health care across the country. Stripping the organization of its $530 million in federal funding could shut down over 650 health centers nationwide, which provide more than 2.5 million women (and men) with things like birth control, HIV testing, sexual education, reproductive counseling, and cancer screenings every year. (Related: How the Fashion World Is Standing Up for Planned Parenthood)
OkCupid hopes that by providing users with the #IStandWithPP badge, more like-minded people will be brought together while simultaneously raising awareness and support for the organization.
"OkCupid's partnership with Planned Parenthood is really exciting because it enables us to help people connect on the issues that matter to them. In this current climate, this matters more than ever when it comes to finding 'your person,'" Melissa Hobley, OkCupid's CMO, said in a statement.
"We know that Planned Parenthood is driving conversations, support and education that millions care about," she continued. "When we looked at the data, we saw that our community on OkCupid was talking about Planned Parenthood ... so we decided to make it easy to find the folks who cared about the same thing."
This isn't the first time OkCupid has stepped into political territory. Shortly after the white nationalist rally in Charlottesville, the site banned a white supremacist from their app and encouraged members to report other such people. (Related: Bumble Just Banned This Guy for Fat-Shaming)
The dating platform also announced that it will match every dollar donated to Planned Parenthood, up to $50,000, after learning that nearly 80 percent of its users did not support the defunding of Planned Parenthood. We'll swipe right for reproductive rights!