The Kickstarter-funded company designs confidence-boosting workout clothes for women of every size
Here's some messed-up logic for you: The average woman wears a size 14, but most mainstream fitness brands only run through size 12. So how is a plus-size woman supposed to enter the gym with confidence and support, you ask?
Some may argue that plus-size women are less likely to work out, so there's no demand. Please. We know better than that. Just like a woman can be skinny fat (read: skinny and out of shape), a woman can also be fit and fat. And Superfit Hero, a new brand that got its feet off the ground with Kickstarter, is here to help this demographic that has long been ignored. (Although these Sportswear Brands Do Plus-Size Clothes Right.)
"Because fitness has had such a profound impact on my own life, I wanted to share that experience with other women," says founder Micki Krimmel, who also happens to be a competitive roller derby player with Angel City Derby (currently ranked 8th in the world!). "I was surprised to learn that it can be quite difficult for women above size 12 to find high-quality performance clothing. I wanted to create performance clothing that makes women feel confident so they can get the most out of their workout."
The brand offers fitness clothes in sizes XS-3XL (sizes 0-26), starting with their sleekly-designed leggings. Aside from the flattering silhouette (the waistband supports without elastic so muffin top is a thing of the past!), the fabric and design were created with plus-size women in mind. "Our Superfit Performance System combines top of the line performance fabrics that wick sweat and provide just the right amount of compression." This no-slip coverage is crucial for women with curves.
Plus, "our signature adjustable waistband is tall and tapered to provide plenty of support when worn high on the waist," Krimmel adds. Many plus-size athletes find that other waistbands fall down due to a thinner, cotton fabric.
As for the design, the seams and lines flatter the female shape—they create flattering curves of their own—while the flatlock stitching actually reduces chafing and the gusset offers more mobility. And to play off of its superhero branding, the pattern mimics the look of a modernized superhero uniform.
"Every woman has unique superpowers," says Krimmel. "Fitness is a great way to build the confidence to unleash them!"
With the success of its Kickstarter campaign this summer (the brand raised over $55,000), the company is currently creating inventory. "We're launching our online store in November with leggings in additional styles and fabrics, [as well as] tops and accessories," says Krimmel.
"You can also expect more in-depth video stories featuring Superfit Heros from our community," she adds. The brand currently has inspiring athlete profiles on its website. "A big part of the Superfit Hero mission is to support diverse athletes by sharing their stories and to help make women's fitness more inclusive and empowering." So far, Superfit Hero is doing a great job to light the way! (Psst: Meet The Plus-Sized Models Redefining the Fashion World.)