The Best Mascaras Every Beauty Lover Needs

Whether you're a fan of lush, fully-volumized lashes, unbelievably long lashes, or something in between, your perfect mascara is out there. We've rounded up the best mascaras at every price point, as determined by reviewers. These mascaras have been fully vetted and have users' seal of approval, so you know they're good.

A close-up of a woman with blue eyes and freckles wearing mascara
Close-up image of a brunette woman closing her eyes photo

The Best Mascaras, According to Reviews

The Best Mascaras:

  • The Best Lengthening Mascara: Benefit Cosmetics They're Real!
  • The Best Volumizing Mascara: Urban Decay Perversion
  • The Best All-in-One Mascara: Tarte Lights, Camera, Lashes
  • The Best Curling Mascara: It Cosmetics Hello Lashes
  • The Best Unique Mascara: Maybelline Lash Sensational
  • The Best Waterproof Mascara: Too Faced Better Than Sex Waterproof
  • The Best Colored Mascara: Maybelline Great Lash
  • The Best Mascara on Amazon: Essence Lash Princess


The Best Lengthening Mascara: Benefit Cosmetics They're Real!

Over 15,000 Sephora reviewers put this lengthening and volumizing mascara to the test—and according to many, it passed with flying colors. With a special brush designed to grab even the tiniest lashes at their base, a long-wearing formula, and a lengthening, lifting, defining, and curling effect, They're Real! is one of the most beloved mascaras on the market for a reason. "This mascara makes my eyelashes look phenomenal," one reviewer wrote. "I've actually had to tell people 'Yes, they're real!' on several occasions."

To Buy: $25; sephora.com

The Best Volumizing Mascara: Urban Decay Perversion

This ultra-volumizing and lengthening mascara boasts a 4.4-star average rating on Ulta—one of the highest ratings on the site. A whopping 87 percent of reviewers say they would recommend it to a friend, with one reviewer saying, "My friends at work thought I had false eyelashes on! This is the only brand of mascara I will use!" With its deep black color, creamy texture, and full-bristled brush, this mascara is a must-have for serious lash lovers.

To Buy: $24; ulta.com

The Best All-in-One Mascara: Tarte Lights, Camera, Lashes

Think of this mascara as your eyelash superhero. It specializes in not just one area, but four—lengthening, curling, volumizing, and conditioning—for out-of-this-world lashes. Over 6,000 Sephora reviewers agree: Lights, Camera, Lashes is one of the best on the market. One reviewer wrote that, after trying other mascaras, this is the one she keeps coming back to: "Honestly, I feel like I should write my mascara a love letter. 'Dear Lights, Camera, Lashes! I'm so sorry I tried another product. They were nothing compared to you. Love, me.'"

To Buy: $23; sephora.com

The Best Curling Mascara: It Cosmetics Hello Lashes

This high-tech mascara was developed with plastic surgeons and is made with a good-for-lashes enhancing serum—so it makes lashes look great while keeping them feeling healthy. Over 1,500 Ulta reviewers testify to its conditioning and volumizing powers, and especially its curl-holding brush: "My favorite thing about this mascara is the brush. It separates the lashes so nice and easy and it volumizes like no other," one reviewer said.

To Buy: $24; ulta.com

The Best Unique Mascara: Maybelline Lash Sensational

This mascara is like no other: Its star component is its patented fanning brush, which has 10 layers of bristles to comb through each and every lash and coat them from all angles. That's why 86 percent of Ulta reviewers would recommend Lash Sensational to a friend, with one even saying: "This has got to be the best mascara I've used by far."

To Buy: $9; ulta.com

The Best Waterproof Mascara: Too Faced Better Than Sex Waterproof

The original Better Than Sex mascara is one of the most beloved out there—and it just got better. The waterproof version has the original thickening, lengthening, and curling benefits with added stay-all-day capabilities. "I went swimming and it stayed exactly as is," one reviewer said. "If you want mascara to stay all day no matter what and make your eyes look doll-like, this is it!"

To Buy: $24; ulta.com

The Best Colored Mascara: Maybelline Great Lash

Sometimes a girl wants a fun, bright blue mascara—and this one delivers. With the same benefits of the classic Great Lash mascara (including its signature lash-doubling formula), this royal blue version is slightly subtle and even helps brighten the whites of your eyes thanks to a neat optical illusion. Bonus: It's budget-friendly, too. "You can't beat Great Lash for an affordable mascara," one reviewer says. "I've used expensive department store lines and always return to Great Lash."

To Buy: $6; ulta.com

The Best Mascara on Amazon: Essence Lash Princess

Who says you can't find some great beauty buys on Amazon? This top-rated mascara gives a false lash-like appearance, complete with dramatic volume and length. "I LOVE this mascara!" one Amazon reviewer wrote. "It's just as good, if not better, than the $20 mascara I've been using!"

To Buy: $5; amazon.com

Shop Similar Products