UNPARALLELED STRENGTH: Upgraded construction features a reinforced structure that is stronger and more durable than ever. CHARGING SIMPLIFIED: Magnetic connector effortlessly snaps into place for optimal charging and the bottom silicone pad keeps your device in place. TANGLE-FREE STYLE: Simply wrap up and secure your 4-foot Apple Watch charging cable with genuine leather strap. MFI CERTIFIED: Our cables are MFi Certified by Apple, giving you peace of mind that they will be compatible with your Apple Watch. Each cable is given a unique serial number by Apple, and every connector contains an authorization chip that your device recognizes, so you know you have the real deal. LIFETIME LIMITED WARRANTY: Stay covered for any functional defects under normal use conditions, for as long as you own the cable.