100% Pure Long Lasting Concealer in Toffee. 100% Pure Long Lasting Concealer in Toffee. 100% Pure Long Lasting Concealer offers all-day coverage that camouflages imperfections without looking heavy or cakey. Colored with fruit and vegetable pigments, this water, sweat, and oil resistant concealing cream blends seamlessly into the skin for a flawless complexion that won't quit.. Toffee - suitable for tan skin with neutral undertones. Free from synthetic chemicals, synthetic dyes, artificial fragrances, chemical preservatives, and other toxins. Vegan and cruelty-free. 0.105 oz. 100R-WU124. 1CCLLT. Founded out of a farmhouse in Napa, California, 100% Pure has been a staple in organic skincare, cosmetics, and body care since 2005. Proud to be pure, each formula is completely natural, cruelty-free, and free of artificial colors, fragrances, and preservatives. 100% Pure products are made entirely from nourishing, non-toxic ingredients, proving that the power is in the pure.