Sales for This Mascara and Primer Duo Just Jumped 652% On Amazon
It has nearly 1,500 rave reviews.
There’s no beauty product that can enhance a look quite like a quality mascara. Unfortunately, finding a non-toxic and natural mascara is as difficult as identifying which brand Madi Prewett from The Bachelor uses. Honest Beauty’s Extreme Lash mascara and primer duo (Buy It, $17, amazon.com) is an affordable option that clean-beauty lovers flock to. This week alone, sales for the set have increased by a whopping 652 percent on Amazon. That’s some Prime Day-level madness.
Two of the mascara’s central ingredients are water and beeswax—a nice surprise, given the unreadable compounds typically put inside makeup. Natural-beauty obsessives and novices alike credit this duo for not only lengthening their lashes but thickening the look of them, which makes for a noticeable finish every time. One self-proclaimed green-beauty aficionado said, “For the money this is THE green-beauty mascara to beat.” Another reviewer said this product makes their “teeniest tiniest” lashes come to life. “As soon as I put it on my lashes grew over twice in length,” they wrote. (These eyelash growth serums will give you the long and luscious lashes of your dreams.)
Honest Beauty touts that the difference between its duo and competitors' versions is its specially designed bristles on the wands that pick up and separate each lash to add definition without any clumping. To use this dual product, simply apply the primer to your lashes as you would any mascara and wait for 30 seconds. Once the white primer dries clear, apply the jet-black mascara and voilà, lashes like Jessica Alba. (Related: The "Secret Weapons" Jessica Alba Used to Prep Her Skin Before the Oscars)
What’s more, this mascara has been dermatologist- and ophthalmologist-tested, so those with sensitive eyes that are prone to irritating during a long day of wearing makeup can rest easy. Now you're just going to have to find something else to blame for your tears of joy flowing from discovering this beauty essential.
Buy It: Honest Beauty Extreme Length Mascara + Lash Primer, $17, amazon.com
This story originally appeared on InStyle.com by Summer Cartwright.