Mandy Moore's Go-To Mascara Makes It Look Like You're Wearing Falsies

It launched in August and is already causing a beauty frenzy.
By InStyle
September 15, 2021
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This story originally appeared on by Eva Thomas.

I don't know about you, but the last year and then some has really made me re-evaluate my daily makeup routine. Early in the pandemic, I rarely put anything on my face (save for a little mascara and blush here and there), and strangely enough, I actually started to miss the act of applying makeup. Eventually, though, I found a good balance between no makeup and, well, makeup, and like Mandy Moore's clean beauty routine, mine included a particular mascara that made it look like I was wearing falsies

Moore took to her Instagram Stories earlier this month to break down her five-minute clean beauty routine. It seems she, much like I, doesn't want to spend hours in front of the mirror — and she also doesn't want to put any harmful ingredients on her skin (hence the "clean" part). The This Is Us actress used a total of seven products, and the end result was an effortless beauty look (with bold lashes and glossy lips) that I've been emulating ever since. 

The standout product Moore used that caught my attention was the Beautycounter Think Big All-in-One Mascara (Buy It, $27,, the brand's biggest (and boldest) launch of 2021. Since dropping in August, the mascara has already received close to 1,000 five-star ratings and earned the stamp of approval from celebs like Moore and beauty editors.

Beautycounter Think Big All-in-One Mascara
Credit: Beautycounter

The mascara provides everything you want in a tube and more. I'm talking lift, length, and volume, so much so that you won't even need to use your curling wand to get that coveted swoop nor will you have to coat your lashes more than two times to achieve volume and length that would require at least five swipes from regular ol' mascaras. The brush is also extremely soft and somehow picks up the perfect amount of formula with each dip. (Related: Kristen Bell Just Revealed the Mascara She Swears By for Her No-Makeup Look)

It clearly does its job, plain and simple, but it's made even better thanks to its clean, long-lasting, and smudge-free formula (read more about Beautycounter's clean makeup mission here), cute container, and the fact that Moore is a fan. 

Other standout beauty staples that made it into Moore's lineup include the Merit Shade Slicks glosses (Buy It, $24, that I also love and swear make my lips look fuller, the popular Kosas Air Brow (Buy It, $22,, and a PYT eyeshadow palette (Buy It, $28, that might be the last palette you'll ever need. 

As Moore proves, a really good mascara (plus a handful of staples like eyeshadow, brow tint, and gloss) is enough to give you an oomph without spending too much time in front of the mirror. Shop more of her makeup essentials below.

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Merit Shade Slick
Credit: Merit Beauty

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Kosas Air Brow
Credit: Nordstrom

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PYT The Upcycle Eyeshadow Palette
Credit: PTY Beauty

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