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Watercolor-Inspired Makeup Tips and Products That Are Perfect for Summer
Formulas that look pigmented—but feel weightless—are perfect for the warm season.
This Blogger Makes a Bold Point About Why Makeup-Shaming Is So Hypocritical
"Body positivity does not ban you from wearing makeup."
Beauty Icon Bobbi Brown Shares Her 6 Wellness Must-Haves
The cosmetics queen reveals what goes into her cool-girl look.
The Best Way to Apply Self-Tanner Based On Your Skin Tone
New formulas hydrate and provide a gradual glow.
Meghan Markle's Favorite Drugstore Mascara Costs Less Than $9
It's formulated with a blend of rose, saffron, and argan oil.
The Exact Products to Use to Get Kim Kardashian's Met Gala Hair and Makeup
Find out the skin-care, makeup, and hair products they used to achieve her lewk.
The 5 Best Makeup Bags for Organizing All Your Products
Found: options for transporting a few products or your whole stash.
3 Spring Beauty Trends That'll Turn You Into a Galactic Goddess
The boldest beauty trends of the moment
5 New Concealers to Replace the Old One You Know You Should Throw Away
Use these all-star concealers to cover blemishes and dark circles without a cakey finish.
The Best New Foundations for Your Makeup Look
Here's how to lay the groundwork for a fierce look.
3 High-Impact Eye Shadow Looks to Try This Winter
Rock these looks on your next night out.
Nutella Lipstick Is the Stocking Stuffer You've Been Looking For
*Adds to last-minute Christmas list*
High-Shine Makeup Looks to Make a Statement at Your Next Holiday Party
Now's the best time to try the bold makeup trends you've shied away from the rest of the year.
Kim Kardashian Covered Her Whole Body In Glitter to Announce Her New Highlighter
All in the name of KKW Beauty.
4 Eyebrow Shapes That Look Good On Anyone
Keep your brows in shape.
Roll-On Beauty Products That Fit Perfectly In Your Travel Bag
Your favorites have never been easier (or more fun) to apply.
Pumped-Up Primers That Offer Major Skin-Care Perks
The primer has evolved, taking on all kinds of new skin-boosting functions.
How to Apply Blush In 3 Easy Steps
Makeup artists share their techniques for getting blush just right.
Massy Arias and Shelina Moreda Are the Newest Faces of CoverGirl
Both women love getting glammed-up for their badass jobs.
This New Makeup Line Is Sweat-Proof and All Under $8
And everything is under $8!
The DIY Lip Balm You Can Make with Just Two Ingredients
This 2-ingredient DIY multipurpose balm will give you a subtle rosy tint.
Nail the Holographic Makeup Trend with This Simple Tutorial
You'll catch light from all angles.
Yes, You Can Pull Off This Bold Blue Eye Shadow
It's all about how you apply.
Shape Beauty Awards 2017: The Best New Makeup Products
Get an all-over glow with these new makeup products.
These Bold Fall Makeup Trends Will Make You Look and Feel Like a Boss
The "no-makeup makeup" look is so last season.
Try This 2-Ingredient DIY Eye Makeup Remover and Say Goodbye to Irritation
Say goodbye to dryness and irritation!