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PUMA and Maybelline Teamed Up for a High-Performance Makeup Collection
Best of all, our favorite sporty model Adriana Lima is the face of the special-edition collection.
The Best Mattifying Foundations, Tinted Moisturizers, and BB Creams for a Filter-Like Finish
Dermstore’s New Year Sale Will Help You Live Out Your Skin-Care Resolutions
Now's the time to score a gym membership deal, but you can also save big on beauty products.
How to Expertly Apply Magnetic Lashes
I tried three different pairs, and I have the application process down pat.
Milk Makeup Released Two Cannabis Products for Lip "High"-dration
These are two products that you won't want to pass up.
The Best Under-Eye Concealers to Help Cover Up Dark Circles
Long-lasting concealers that will have everyone convinced you slept like a baby last night.
Are Semi-Permanent BB Cream Tattoos the Next Microblading?
It promises to get you one step closer to 'woke up like this'.
Holy Sh*t These Cyber Monday Beauty Sales Are Incredible
Sometimes you're better off to wait until after Black Friday.
Exactly What You Should Buy from Ulta's Black Friday Sale
One of everything, TBH.
KKW Beauty Will Low-Key Launch Their First Mascara On Black Friday
Mark your calendars!
Massy Arias Shares the Sweatproof Makeup Item She Never Goes a Day Without
The influencer and trainer is the face of CoverGirl's just-launched sweatproof makeup line.
10 Gifts to Buy Yourself During the Sephora 2018 VIB Holiday Sale
This stuff is too good to gift.
The Best Brow Products to Buy Because Microblading Is Expensive
Paying for microblading and touch ups isn't realistic for everyone.
The Absolute Best Mascaras On the Market for Every Lash Look
Whether you want volume, length, curl, or even color, these picks will brighten up your beauty routine.
The Top-Reviewed Products On Sale Right Now at Dermstore
Scoop up these discounted fan favorites now.
Shape Beauty Awards 2018: Makeup Products You'll Want to Use Every Day
Browse the best picks including a mascara that took 248 tries to get perfect.
How to Wear the Gold Eye Shadow Trend In an Everyday, Wearable Way
Here's how to turn metallics into a neutral.
The Sephora Beauty Insider Sale Is Coming—Here's What We're Buying
These finds are worth using your rare promo code on.
The Makeup Industry Is Now More Skin Shade–Inclusive Than Ever
The trend toward shade-inclusivity has exploded.
The Best Primers, Setting Sprays, and Finishing Powders to Help Your Makeup Last
Keep your look locked in place.
Watercolor-Inspired Makeup Tips and Products That Are Perfect for Summer
Formulas that look pigmented—but feel weightless—are perfect for the warm season.
This Blogger Makes a Bold Point About Why Makeup-Shaming Is So Hypocritical
"Body positivity does not ban you from wearing makeup."
Beauty Icon Bobbi Brown Shares Her 6 Wellness Must-Haves
The cosmetics queen reveals what goes into her cool-girl look.
The Best Way to Apply Self-Tanner Based On Your Skin Tone
New formulas hydrate and provide a gradual glow.
Meghan Markle's Favorite Drugstore Mascara Costs Less Than $9
It's formulated with a blend of rose, saffron, and argan oil.
The Exact Products to Use to Get Kim Kardashian's Met Gala Hair and Makeup
Find out the skin-care, makeup, and hair products they used to achieve her lewk.