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PUMA and Maybelline Teamed Up for a High-Performance Makeup Collection

Best of all, our favorite sporty model Adriana Lima is the face of the special-edition collection.

Dermstore’s New Year Sale Will Help You Live Out Your Skin-Care Resolutions

Now's the time to score a gym membership deal, but you can also save big on beauty products.

How to Expertly Apply Magnetic Lashes

I tried three different pairs, and I have the application process down pat.

Milk Makeup Released Two Cannabis Products for Lip "High"-dration

These are two products that you won't want to pass up.

The Best Under-Eye Concealers to Help Cover Up Dark Circles

Long-lasting concealers that will have everyone convinced you slept like a baby last night.

Are Semi-Permanent BB Cream Tattoos the Next Microblading?

It promises to get you one step closer to 'woke up like this'.

Holy Sh*t These Cyber Monday Beauty Sales Are Incredible

Sometimes you're better off to wait until after Black Friday.

Massy Arias Shares the Sweatproof Makeup Item She Never Goes a Day Without

The influencer and trainer is the face of CoverGirl's just-launched sweatproof makeup line.

The Best Brow Products to Buy Because Microblading Is Expensive

Paying for microblading and touch ups isn't realistic for everyone.

The Absolute Best Mascaras On the Market for Every Lash Look

Whether you want volume, length, curl, or even color, these picks will brighten up your beauty routine.

The Top-Reviewed Products On Sale Right Now at Dermstore

Scoop up these discounted fan favorites now.

Shape Beauty Awards 2018: Makeup Products You'll Want to Use Every Day

Browse the best picks including a mascara that took 248 tries to get perfect.

The Sephora Beauty Insider Sale Is Coming—Here's What We're Buying

These finds are worth using your rare promo code on.

The Makeup Industry Is Now More Skin Shade–Inclusive Than Ever

The trend toward shade-inclusivity has exploded.

Watercolor-Inspired Makeup Tips and Products That Are Perfect for Summer

Formulas that look pigmented—but feel weightless—are perfect for the warm season.

This Blogger Makes a Bold Point About Why Makeup-Shaming Is So Hypocritical

"Body positivity does not ban you from wearing makeup."

Beauty Icon Bobbi Brown Shares Her 6 Wellness Must-Haves

The cosmetics queen reveals what goes into her cool-girl look.

The Best Way to Apply Self-Tanner Based On Your Skin Tone

New formulas hydrate and provide a gradual glow.

Meghan Markle's Favorite Drugstore Mascara Costs Less Than $9

It's formulated with a blend of rose, saffron, and argan oil.

The Exact Products to Use to Get Kim Kardashian's Met Gala Hair and Makeup

Find out the skin-care, makeup, and hair products they used to achieve her lewk.