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The Sephora Beauty Insider Sale Is Coming—Here's What We're Buying

These finds are worth using your rare promo code on.

The Makeup Industry Is Now More Skin Shade–Inclusive Than Ever

The trend toward shade-inclusivity has exploded.

Watercolor-Inspired Makeup Tips and Products That Are Perfect for Summer

Formulas that look pigmented—but feel weightless—are perfect for the warm season.

This Blogger Makes a Bold Point About Why Makeup-Shaming Is So Hypocritical

"Body positivity does not ban you from wearing makeup."

Beauty Icon Bobbi Brown Shares Her 6 Wellness Must-Haves

The cosmetics queen reveals what goes into her cool-girl look.

The Best Way to Apply Self-Tanner Based On Your Skin Tone

New formulas hydrate and provide a gradual glow.

Meghan Markle's Favorite Drugstore Mascara Costs Less Than $9

It's formulated with a blend of rose, saffron, and argan oil.

The Exact Products to Use to Get Kim Kardashian's Met Gala Hair and Makeup

Find out the skin-care, makeup, and hair products they used to achieve her lewk.

The 5 Best Makeup Bags for Organizing All Your Products

Found: options for transporting a few products or your whole stash.

5 New Concealers to Replace the Old One You Know You Should Throw Away

Use these all-star concealers to cover blemishes and dark circles without a cakey finish.

The Best New Foundations for Your Makeup Look

Here's how to lay the groundwork for a fierce look.

3 High-Impact Eye Shadow Looks to Try This Winter

Rock these looks on your next night out.

High-Shine Makeup Looks to Make a Statement at Your Next Holiday Party

Now's the best time to try the bold makeup trends you've shied away from the rest of the year.

Roll-On Beauty Products That Fit Perfectly In Your Travel Bag

Your favorites have never been easier (or more fun) to apply.

Pumped-Up Primers That Offer Major Skin-Care Perks

The primer has evolved, taking on all kinds of new skin-boosting functions.

How to Apply Blush In 3 Easy Steps

Makeup artists share their techniques for getting blush just right.

Massy Arias and Shelina Moreda Are the Newest Faces of CoverGirl

Both women love getting glammed-up for their badass jobs.

The DIY Lip Balm You Can Make with Just Two Ingredients

This 2-ingredient DIY multipurpose balm will give you a subtle rosy tint.