Fashion giant H&M's new ad campaign proves that beauty knows no bounds.

By Faith Brar
September 09, 2016

Clothing brands have tried to up their game when it comes to being more inclusive recently. Case in point: the all-star designer who made swimsuits for all shapes and sizes or Nike's new sports bras that caused quite a commotion. That said, we still have a long way to go.

Thankfully, fashion giant H&M is taking things up a notch with a new campaign video featuring its fall 2016 collection. For what might be the brand's most inclusive campaign to date, a wide range of women––including transgender model Hari Nef, boxer Fatima Pinto, and 70s icon Lauren Hutton––come together to celebrate feminine beauty in all forms.

H&M also made headlines in 2015 when it featured a 23-year-old Muslim model wearing a hijab, alongside an elderly man in drag, a plus-size model, and a boxer with a prosthetic leg. Seriously, never change H&M!

Watch these beautiful women model floral prints, lingerie, and pantsuits in the video below.


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