Finding that perfect swimsuit can be a terrible nightmare. Though the fashion industry has made some huge strides when it comes to body-inclusivity, it's safe to say that it's been lacking when it comes to swimwear. Thankfully, German designer Lydia Maurer plans to put an end to that.
The 33-year-old comes with a loaded resume, having studied at the Studio Berçot in Paris and worked for high-couture brands like Givenchy and Yves Saint Laurent. Now, she is ready to enter the world of swimwear and is debuting Phylyda, her new line of swimsuits that caters to women with all different shapes and sizes.
"Essentially, I think as a designer, it is my job to make pieces that work with the natural shape of different bodies and to bring out the best of what's there," Maurer tells Vogue in an interview.
The stunning prints and vibrant colors that make up this collection will be offered in sizes sizes 4 to 18, and up to a 42F cup. Though the entire line won't be available till November, some limited-edition, all-black swimsuits will be available for purchase July 18. The mini-collection is made up of four tops, four bottoms and one swim dress that are all meant to be mixed and matched.
"Body image is a huge sore point for a lot of women—especially when it comes to shopping for swimwear," says Maurer. "We are at our most unclothed wearing swimwear, and I love the idea of being able to assist in making that moment that much more insouciant."
Maurer supports her claim by planning to use strong women like Serena Williams and Patricia Arquette to model select swimsuits from her line. "This does not have anything to do with their size. It's an attitude," she says. "We have to celebrate women for their individuality." And we couldn't agree more.