Nike's New Campaign is the Perfect Cure to Our Olympics Withdrawals
Simone Biles, Serena Williams, Gabby Douglas and several other leading ladies star in Nike's latest Unlimited installment.
Nike has the world in awe with its incredibly powerful Unlimited campaign. With a series of short films, the sports brand is celebrating athletes from different backgrounds, proving that athleticism knows no bounds. Take the 86-year-old nun who's a record-breaking IRONMAN triathlete, for example. Or Chris Mosier, the first transgender man to be featured in a Nike ad.
The newest installment of the campaign is called Unlimited Pursuit-and it focuses on some of our favorite Olympian women who absolutely killed it in Rio.
Of course, Simone Biles makes an appearance, closing out the video with an extremely difficult vault landing. Serena Williams, Gabby Douglas, Allyson Felix and several other big names also make a debut, coming together to make an extremely important point: It's taken an incredible amount of perserverance to overcome the obstacles needed to be so successful in their respective sports.
Their power and dedication could give anyone goosebumps while making it so easy to see why American women won more medals in Rio than most countries. (So much for women's sports being too boring to watch.)
Nike said it best: "These world-class athletes push their limits not just every four years, but every day. Recovering from setbacks, losses and injury, rising from obscurity and destroying obstacles to claim victory, they command the spotlight and inspire [us] to innovate to match their strength and their dreams."
Watch the ad below, and try not to get too worked up about the Olympics being over.