Nike's New Sports Bras Are Causing Quite a Commotion
And we wholeheartedly approve.
Nike's new ads are about to school other activewear brands with some much-needed Sports Bra 101. The brand recently posted a series of photos to @NikeWomen, dishing out four facts about sports bras we all should know.
Two of the images feature non-straight-sized women looking fierce AF while modeling new bras featured in the brand's Pro Bra collection. Models Paloma Elsesser and Claire Fountain are not your typical fitness model, yet Nike does not label them as plus-size. Instead, the brand uses captions to focus on stressing the importance of a good fit when trying on sports bras. Pretty impressive!
"The right sports bra is essential for the athlete. Having the right or wrong fit can make or break performance," Nike senior design director Jamie Lee said in a statement. "To get it right, we analyze every detail in comfort and fit to ensure all athletes are supported, for whatever the sport."
Size inclusivity has hystorically been a problem for many women when shopping for activewear. Swimwear also has its own issues, but more designers are beginning to make sizes to fit all shapes and body types.
Though Nike isn't straying from its traditional sizes entirely, it is extending this particular collection to a size E. The new bras will be available in sizes XS to XL and 30A to 40E.