The Spice Girls sparked a Girl Power revolution in 1996 with their international chart-topper Wannabe. Now, two decades later, the iconic lyrics are back at it again, promoting global gender equality through a new music video by Project Everyone.
A part of the UN's Global Goals campaign, the video features several talented female artists from around the world, including Bollywood's Jacqueline Fernandez, British hip-hop group, M.O., and American dancer, Taylor Hatala. The leading ladies join forces to help raise awareness for global gender equality. And what better way to do it?
"I think this film is a wonderful idea," says Victoria Beckham (a.k.a.Posh Spice) in an interview with The Guardian. "How fabulous it is that after 20 years, the legacy of the Spice Girls' girl power is being used to encourage and empower a whole new generation?"
We couldn't agree more. The high-energy video encourages social media users to use the hashtag #WhatIReallyReallyWant, a call to push the UN's global goals that include: education, gender equality, equal pay for equal work and an end to child marriage and violence against women. These messages will then be presented to world leaders in September, during the U.N. Sustainable Development Summit this year.
"This is about modern-day girl power," MJ Delaney, the director of the video, tells The Guardian. "The Spice Girls were about a group of different women joining together and being stronger through that bond. These differences are what we want to celebrate in this film, while showing there are some universal things that all girls, everywhere, really, really want."