Super Bowl commercials have a strong rep for playing it safe. But this year, big corporations have stepped forward and used their voice to make strong statements about race, women's rights, and immigration. (Related: Inspiring Signs from the Women's March)
Volkswagen's Audi is a prime example. The company released a heartwarming one-minute spot addressing the fact that women are paid 21 percent less than men.
The ad features a young girl competing in a soapbox derby against boys. In the background, her dad narrates as he watches his daughter race. "What do I tell my daughter? That her grandpa is worth more than grandma? That her dad is worth more than her mom?" he says.
Meanwhile, his daughter races and easily outmaneuvers her competitors.
"Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?" he continues.
At this point, his daughter crosses the finish line winning the race. He greets her, before walking to their Audi S5 Sportback Prestige and adding: "Or maybe I'll be able to tell her something different."
The ad concludes by telling consumers that "Audi America is committed to equal pay for equal work" because "progress is for everyone."
Watch the entire commercial below.