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Why you spend more while dieting

Two groups of people were
asked to write down any thoughts they had in six minutes; one was told not to
think about a specific image (in this
case, a white bear). Afterward,
individuals in both groups went
shopping with the same amount of
money. Those who had been
required to exercise self-control
spent nearly three times as much as
those allowed to think freely.
lesson: "Your willpower is limited,"
says study author Kathleen Vohs of
the University of Minnesota. "It's
hard to exercise control in more than
one major way at a time."


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